|
KMID : 0664320200260030208
|
|
Journal of the Korean Dietetic Association
2020 Volume.26 No. 3 p.208 ~ p.220
|
|
|
Effect of Application Service Quality Attributes on Perceived Value and Post-Purchase Behavior Intentions
|
|
Kim Se-Mi
Park Sang-Hyun
Joo Na-Mi
|
|
|
Abstract
|
|
|
|
In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of “FOODTECH” linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.
|
|
|
KEYWORD
|
|
|
application service quality, perceived value, post-purchase behavior intentions
|
|
|
FullTexts / Linksout information
|
|
|
|
|
Listed journal information
|
|
 
|
|